about | background & testimonials
I’m a digital designer based in Chilliwack, British Columbia. (I moved here recently from the gorgeous coastal town of Plettenberg Bay, South Africa.)
I’m passionate about working with small business owners to build their brands through beautiful mobile websites, ecommerce stores, digital and print design.
I understand small business and the budget constraints of the real world. As your digital partner, I like to use the latest, low-cost digital technologies to enhance your total business.
Armed with a diploma in fine art, a BA degree in English & Communication, a few short html courses, and a healthy dose of enthusiasm, I launched my first web design business in the late ‘90s.
Over the years I gathered experience in eCommerce, web development, usability design and online marketing. I ran my own successful web agency in Johannesburg, South Africa where I worked with many large, well-known brands. I enjoy working with small business owners who are passionate, involved, and dedicated.
In 2011 I pursued another passion — a raw vegan snack food business called O’ My Goodness. I was hands-on in every aspect including recipe development, brand conceptualisation, operations, financial planning, PR, marketing, copy writing and new product development.
Having run a business that manufactured, distributed wholesale, retail and online, it has given me great insight into the sales process from end to end. As a result, I am better able to advise my eCommerce clients on selecting and setting up solutions that fit into their current workflow.
I believe in collaboration. I happily work with other designers, illustrators, developers, SEO specialists & tech geeks of all types when a project calls for it, and in order to produce the best results for my client.
I am comfortable in the project management space, and equally comfortable working alone.
"It was such a pleasure to work with Ariella on the website for the Hutton Medical Wellness Centre. Ariella helped me create exactly what I had envisioned in a website with personalization and attention to detail being key. I would highly recommend her to anyone needing these services as it was a great experience for me!"
"Ariella has an uncanny ability to understand the brief every time. She has created several brands for me over the years and on each occasion, she just gets what I need (often before I do). Her work can range from elegant to funky. She is the uber professional and always fun to work with. Delivery is prompt and always so satisfying. I owe much of my success to Ariella’s designs."
"I’ve been working with Ariella since I started my business many years ago. Through the years Ariella has been a key player as to how my clients view my business, brand and message. Ariella listens to me, and converts my intentions into beautiful visuals that my customers can so easily relate to. Ariella also has helped with my copy and event tag lines as she performs magic with both words and visuals. I often receive compliments on my website and am asked who my designer it. It’s always a pleasure to refer friends and clients to Ariella as I know they will be happy."
"Ariella was sub-contracted by a web design company I was referred to. When Ariella, who lived in Plettenberg Bay, e-mailed me, she already had some idea of my new company and the products it was going to distribute in Southern Africa. I live in Johannesburg.
She posed questions that made me think differently of what I wanted to achieve with the website. But that’s how it should be. Her ideas and creativity were stunning. She did the home page in a logical, sequential and visually impactful way. She has the uncanny ability to understand your needs or your company’s needs and turn it into something special that does more than tick all the blocks. She is reliable and meets deadlines. It truly has been an absolute pleasure working with her.
But here’s the thing; Ariella and I exchanged emails for a number of months, whilst she was developing the site. But we never spoke, nor met. Not once. The whole project was communicated via email!
Ariella now lives in Canada and she has just completed V1.1 of my website. V2 will follow. www.equifoods.co.za
Ariella should be your first (and last) port of call. "
“This is awesome customer service. Thank You for all your effort. You are indeed the tooth fairy.”
“Thanks for your valued contribution to our business throughout the year, your professionalism and enthusiasm make it a pleasure to deal with you.”